I've been doing a fair amount of flying in the last year, and Southwest is currently my favorite airline. In this post I will list reasons why Southwest is the best (in order of importance) and one thing I'd like to see improved.
Biggest Benefits
Liberal reschedule policy
Probably the biggest benefit to me has been Southwest's liberal flight rescheduling or cancellation policy. On many other airlines, changing or cancelling your flight reservation (whether it is days or months away), will cost you hundreds of dollars. Have something come up at the last minute? Well, you're out a hundred bucks to change your flight by an hour or two. You can pay much more for a refundable ticket as well.
Southwest does not have this restriction, so even if you pay a little more for your ticket, if you use this option one time, you are going to come out ahead. Worst case, if you cancel, you get a credit to apply to future Southwest flights.
